Direct Marketing Ad Expenditures Account for 53% of Total US Advertising Expenditures, DMA's 'Power of Direct ... (Direct Marketing Association)
October 13, 2008 — The Direct Marketing Association (DMA) today released The Power of Direct Marketing , an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales.
Bay State ranked worst for pharma sales and marketing (BizJournals)
A pharmaceutical trade group has rated Massachusetts the worst state in which to pursue sales and marketing for the industry, in part because of a new law restricting the activities of sales representatives.
H-P, NBA in marketing partnership (BizJournals)
Hewlett-Packard Co. and the National Basketball Association on Monday announced a new multiyear marketing partnership that will include development of joint technology initiatives to "enhance the overall game experience for basketball fans." (HPQ)
Acxiom's Direct Marketing Database Solution Helps Alltel Wireless Achieve "My Circle" Success (Broadcast Newsroom)
LAS VEGAS , BUSINESS WIRE -- At the DMA 2008 Conference & Exhibition today, Acxiom(R) Corporation (Nasdaq: ACXM) announced a joint case study with Alltel Wireless, America's largest network, that highlighted Acxiom's innovative customer intelligence solutions as the key to impressive results for Alltel Wireless' "My Circle" direct marketing campaigns.
Marketing strategies in spotlight (Gulf Daily News)
MANAMA: Three of the UK's leading marketing academics are to deliver keynote lectures on the latest thinking in international marketing practice at a workshop in Bahrain.
|
Alexa's Traffic Rank: No Data